Bookmaker Reviews

Which bookmaker do I choose? How do I place bets comfortably? Which are the best welcome bonuses offered? Here you will find our bookmaker reviews, sharing with you the best the world of online-betting has to offer. This is your guide to finding the most convenient way of placing your bets online.

Bet365 are one of the biggest players in the online betting market. They are UK-based, operate in over 200 countries, and sufficiently impress enough people with their combination of competitive odds, user-friendly website and almost-unrivalled number of betting markets to have more than 4 million current customers.

Only the world’s largest and original internet betting exchange, that’s who! But although Betfair is known predominantly as a betting exchange, as of 2012 it is also offering the more conventional sportsbook option, and customer accounts cover the two options, so there is no need to constantly transfer funds. The company merged with Paddy Power in February 2016, becoming Paddy Power Betfair.

Loud brash and full of fun, Paddy Power is the screaming upstart on the scene, yet at the same time the Irish bookmaker is a highly respected and successful market player. A sense of humour provided with an underlying serious approach to sports betting. Enjoy.

Undoubtedly one of the most well-known and instantly recognizable brands in the UK betting market. Since 1934 William Hill has been building an empire which now consists of over 4,000,000 active customers.

Another of the most highly recognisable names on the UK high street, as well as bookmaker with a significant online presence, in November 2016 Coral merged with Ladbrokes to form Ladbrokes Coral Group plc, becoming part of the largest bookmaking group in Britain.

One of the oldest bookmakers operating in the market and a staple of the British high-street for generations, recently purchasing Coral turned the Ladbrokes group into the largest retail bookmaker in the world. It’s £50 free bet offer is so famous it is patented, no less, and there is also now a betting exchange to complement the long-established sportsbook.

Licensed in Curacao and Malta, Pinnacle (formerly Pinnacle Sports) is simply the ‘go-to’ bookmaker for the best lines (odds) in the business. Its strategy of taking a huge number of bets with reduced margins ensures the odds offered are more reminiscent of betting exchanges than traditional bookmakers, just without the commission of course. They were also name-checked in an episode of The Sopranos

An Asian bookmaker with a big reputation (voted Asian operator of the year in 2009 and 2010), SBOBET offer competitive odds which are often only bettered by Pinnacle amongst the major sportsbooks, and are an Asian Handicap betting specialist. In operation since 2004, SBOBET is licensed both on the Isle of Man and in the Philippines.

A relative newcomer to the exchange market (2004), Matchbook is a rapidly expanding competitor to the more-established exchanges of Betfair and BETDAQ, and is fully-licensed by the Alderney Gambling Control Commission and UK Gambling Commission. Offering a number of sports options, including football, tennis and recently-added horse racing markets, Matchbook is a genuine contender for the Betting

A relative newcomer (on the scene since 2008), Gibraltar-based 888sport has established itself as a force to be reckoned with, and the treble odds offered on new sign-up bets, along with its variety of special offers, are an attractive pull.

After Paddy Power merged with Betfair in 2016, Boylesports became once more the largest independent bookmaker in Ireland, and has been on the scene since the opening of its first retail premises in 1989 (there are now over 200 branches). These days the bookmaker operates a popular internet and phone betting service to rival its retail outlets.

Another UK-based bookmaker, BetFred (so named after co-founders Fred and Peter Done) opened its first shop in 1967, and now has over 1300 betting outlets around the UK and a significant online presence. The bookie is currently the main sponsor of British rugby league’s Super League and The Scottish League Cup.

Named after its former chairman (Victor Chandler), BetVictor is another major player in the UK gambling market, with operational headquarters in Gibraltar. BetVictor now has over half a million customers, operates in over 160 countries and is an authorised betting partner of British Horse Racing as well as a principal partner of Liverpool Football Club.

Originally a British online casino operation, based to this day in Gibraltar and with a UK Gambling Commission Licence, 32Red is also now, since February 2017, under the umbrella of the Kindred Group which includes Unibet and Stan James. Prominent sponsors of British horse racing events (the platform is an authorised betting partner of British Racing) as well as shirt sponsors of Leeds United in t and are the premier sportsbook products of Playtech, who are reported to be the world’s largest online gaming software developer. The books are licenced and regulated by the Antigua and Barbuda Financial Services Regulatory Commission, and are operated by Universe Entertainment Services Malta Limited. Only on the scene since 2008, it is a growing presence in the competi

With the self-professed slogan of bringing the ‘Las Vegas atmosphere right to your home,’ 5dimes are an online sportsbook, casino, racebook, poker room and lottery room that was set up in Costa Rica in 1996 and specialises in off-shore wagering options for the US (and worldwide) market, delivered with a distinct American flavour.

One of the original betting exchanges, BETDAQ was founded in 2000 but was bought out by Ladbrokes in 2013. To this day, BETDAQ remains the second-biggest exchange by market share, and is the sponsor of several sports teams and key sporting events. Registered in Gibraltar, and regulated by the British Gambling Commission, the exchange boasts of taking in excess of £75m in bets each week.

Betclic is French-owned bookmaker and part of the Betclic Everest Group, which also operates Possessing licences in Malta and Gibraltar and operating online since 2006, this sportsbook, online casino and poker platform has made considerable inroads into the competitive bookmaker market in Europe, but still remains one of the more marginal players in the UK.

Bwin (formerly Betandwin) is originally an Austrian-based online betting company, famously the short sponsor of world-renowned football clubs such as Real Madrid, AC Milan and Bayern Munich, and as of 2016 one of a portfolio of brands including Sportingbet and PartyPoker under the umbrella of GVC Holdings, headquartered on the Isle of Man and listed on the London Stock Exchange.

Online since 1997 and Manchester United’s official global betting partner, Marathonbet is part of the Marathonbet brand which has licences in the United Kingdom, Alderney (The Channel Islands), Spain and Curacao, ensuring a truly international presence, as well as globally-accepted reputation. and (licenced in Malta and the UK respectively) are operated by Blue Star Planet Ltd and have been on the scene since 2003. With an increasing market presence due to promotional campaigns and bonus specials, this is a bookmaker that should continue to grow in prominence in the gaming industry.

Unsurprisingly for a sportsbook affiliated to one of the world's most famous telecommunications compaies, Skybet has quickly established a huge market share, particularly in the UK and Ireland, and has further enhanced its position through acquisitions of products such as Opta stats, the Oddschecker odds comparison service, and Sporting Life sports publiscation.

Scandinavia’s biggest bookmaker (Mika Hakkinen is current brand ambassador), Unibet is the flagship sportsbook and online gaming provider of a company now known as the Kindred Group, operating out of Malta. The rebranding is part of the Group’s acquisition strategy which has seen recent takeovers of other prominent bookmakers such as Stan James and 32Red. With over 14 million registered players in