William Hill Sign Up Bonus Terms

Bonus Code: C30
Bonus type: New customer sign-up
Bonus amount: £30 / €30 of free bets from a minimum £10 / €10 initial bet. New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days.
Minimum Deposit: £10 / €10
Minimum Odds: 1.50 (1/2)
Wagering Requirement: Minimum odds and must be made within 30 days of initial bet. Stake not returned as part of any win.

Who are they?

Undoubtedly one of the most well-known and instantly recognizable brands in the UK betting market. Since 1934 William Hill has been building an empire which now consists of over 4,000,000 active customers.

New Customers Only. 18+. T&Cs Apply. Wagering Requirements Apply.

Why should I bet with this bookmaker?

Guaranteed best odds on UK and Irish horse racing are a great start, and the platform undoubtedly offers a highly respectable and efficient sports betting product. On the social side, WHTV (the live streaming service), WH radio, and the WH football podcasts are quite possibly good enough reasons to sign up for an account immediately in themselves, offering an exciting option for sports fans. WH is raising the bar when it comes to an interactive sports experience. There are even a host of attractive special offers (with quite a few impressive gimmicks in this regard).

Why shouldn’t I bet with this bookmaker?

For most bettors, the ‘should nots’ are not serious drawbacks, especially if you are looking for a reliable bookmaker where you can stick around for some time to come. You may not find the very best odds here, or the highest limits, but the number of markets offered is comprehensive to say the least, and the support functions are as good as anywhere. Trustworthy, secure and reliable are strong pulls.

Current Sign-up bonus

Currently, by signing up with promo code C30, new customers can get £30 / €30 in free bets (3 x £10 / €10) by placing an initial bet of £10 / €10.

How to activate the sign-up bonus

  1. Sign up as a new customer and deposit and place a minimum £10 / €10 bet (except with Neteller, Skrill or PaySafe). The initial bet must be placed at odds of more than 1.50 (1/2).
  2. Get three free bets worth £10 / €10 which must be redeemed within 30 days (stake not included in payout).

Other noteworthy specials

Currently on football, if the match you bet on (using any of the match betting, both teams to score, or match result and both teams to score markets) features four or more goals, then you will receive a 25% free bet bonus on your winnings.

On accumulators, insurance is offered on five-folds where one result lets you down (the initial stake is offered back in the form of a free bet).

Also, a £5 / €5 free bet is offered all season long when £20 / €20 or more is spent on four-fold (or more) football accumulators.

There are also frequently run specials on horse racing meets (for example, on the day this article was written, there was a 25% win bonus or money back on a second-placed finisher when the winning horse won by at least five lengths.


Sports and markets available

Quite simply an incredible array of both pre-game and in-play options (which features 100+ ways to bet) on almost every sport imaginable. A bookmaker the size of Will Hills should and does cover nearly every possibility.

Special features

As already touched upon, the WH media streams, such as TV, radio, podcasts and videos are pretty much unrivalled. Videos on the platform include match and game previews and highlights, and then from a betting angle feature a host of statistics and even betting guides – this is more than just a betting site, it is a fully-fledged sports fan visitor attraction. The company’s approach is to create a community hub for sports fans and bettors, and the platform is a long way down the road to achieving that.


Support Functions

All the norms, including phone, live chat, well-stocked FAQs and an online contact form, and as well as the video-betting guides, the Twitter account is an effective communication tool too.

Payment Options

Pretty much all bases covered, as you would expect from a bookmaker of this size and rep.


4.5 / 5 – It’s all here, and this is a site that cannot fail to impress. Just falls short of a perfect score due to the odds offered not being from the very top drawer, but the host of specials brings it close.