Stan James Sign Up Bonus Terms

Bonus Code: N/A
Bonus type: New customer sign-up first bet
Bonus amount: Bet £10 and get £20 as a free bet (or currency equivalent)
Minimum Deposit: £10 first bet
Minimum Odds: 1.80 (4/5)
Wagering Requirement: £10 (or currency equivalent) minimum qualifying bet.

Who are they?

Stan James is a bookmaker of considerable standing in the UK and beyond which began life as a single betting shop in 1973. It is now owned and operated by the Unibet Group, based in Gibraltar (under the control of the Gambling Commission of Great Britain) and has prominent marketing reach with major sponsorship deals in place at numerous UK horse racing meets.

New Customers Only. 18+. T&Cs Apply. Wagering Requirements Apply.

Why should I bet with this bookmaker?

On football and horse racing in particular, this sportsbook is a gem, with a stunning array of markets and meaningful special offers and resources in the form of tips and stats to back up the pretty good in-play markets (which were rather a calling card of this sportsbook back in the day when in-play was new to the scene).

Why shouldn’t I bet with this bookmaker?

Rather limited markets offered on other sports (although most casual punters will find what they need), and odds which are often bettered elsewhere due to sportsbook margins. The live streaming service only extends as far as horse racing, and there is yet to be the cash out function offered on live in-play betting (although according to the book itself, this is soon to come).

Current Sign-up bonus

Bet £10 and get a £20 free bet (or currency equivalent) (for UK and Ireland-based customers only) This offer is not open to customers who deposit via E-wallets.

How to activate the sign-up bonus

  1. Open a Stan James customer account
  2. Make an initial bet of minimum £10 (or currency equivalent)
  3. Receive a free bet bonus in your betting bank within 24 hours. This must be used within 7 days.

Other noteworthy specials

Stan James run daily horse racing specials (in the form of ‘Top Price’ offers) which are to be found under the ‘Promotions’ tab on the landing page.

Best Price Guaranteed is offered on all UK and Irish horse racing events, and there are additional offers on racing (such as currently non-runner no bet on this year’s UK Grand National).

There are regular football match betting offers (for example, in the upcoming Arsenal V Manchester City Premier League game, money back is offered on first/last goalscorer and correct score bets if Alexis Sanchez or Sergio Aguero score first), as well as event offers on other sports such as golf.

Additionally, there are ‘Bet Bonuses’ as well as ‘Deposit’ and ‘Free Bet Bonuses’ which can all be unearthed here (

Sports and markets available

There are 33 sports listed, as well as novelty bets to be had (on events such as politics and entertainment). On the average, large football match there are 130+ markets including the Asian Handicap, while on tennis, for example, the options are rather more limited (disappointingly only 6 markets on an upcoming Roger Federer match).


Special features

The ‘services’ tab on the landing page lists a lot of nifty special features, including live streaming (and schedule) on horse racing meets which can be viewed from both your PC or mobile, live commentaries on additional sports (Adobe flash player required), all manner of tipping-based information in the shape of form, alerts, naps etc, and a nice tipping game (which upon further exploration offers access to tipsters, racing chat, top horses info., results and other features to explore) and blog with news, previews and additional tips. It’s a veritable sports and betting fan’s hotspot, especially for football and racing.


Support Functions

Phone, email, live chat, Facebook, Twitter and Youtube accounts, and a small ‘help’ section which can be found here


Payment Options

As well as all usual credit and debit cards and bank transfer there are Skrill (Moneybookers), Neteller, PayPal and PaySafe options.



3.5 /5 – Rather like a football match, this sportsbook is a game of two halves. The football and horse racing coverage, including special and additional features as well as in-play options, is excellent, but on other sports it’s all a bit limited.